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Career Connectors

Connecting professionals in career transition with hiring companies and quality resources

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LinkedIn Basics

Ten Tips on Building a Strong Profile

LinkedIn is all about connecting, but before we connect, we look for what we have in common. That’s the key to putting together a profile that jump-starts conversation. Think of your profile as a way to promote your brand—a professional permalink, a fixed point on the web to promote your skills, your knowledge, your personality. Brands build trust by using an authentic voice and telling a credible story.

Here are ten tips to help you do the same:

1. Don’t cut and paste your resume.

LinkedIn hooks you into a network, not just a human resources department. You wouldn’t hand out your resume before introducing yourself, so don’t do it here. Instead, describe your experience and abilities as you would to someone you just met. And write for the screen, in short blocks of copy with visual or textual signposts.

2. Borrow from the best marketers.

Light up your profile with your voice. Use specific adjectives, colorful verbs, active construction (“managed project team,” not “responsible for project team management”). Act naturally: don’t write in the third person unless that formality suits your brand. Picture yourself at a conference or client meeting. How do you introduce yourself? That’s your authentic voice, so use it.

3. Write a personal tagline.

That line of text under your name? It’s the first thing people see in your profile. It follows your name in search hit lists. It’s your brand. (Note: your e-mail address is not a brand!) Your company’s brand might be so strong that it and your title are sufficient. Or you might need to distill your professional personality into a more eye-catching phrase, something that at a glance describes who you are.

4. Put your elevator pitch to work.

Go back to your conference introduction. That 30-second description, the essence of who you are and what you do, is a personal elevator pitch. Use it in the Summary section to engage readers. You’ve got 5–10 seconds to capture their attention. The more meaningful your summary is, the more time you’ll get from readers.

5. Point out your skills.

Think of the Specialties field as your personal search engine optimizer, a way to refine the ways people find and remember you. This searchable section is where that list of industry buzzwords from your resume belongs. Also: particular abilities and interests, the personal values you bring to your professional performance, even a note of humor or passion.

6. Explain your experience.

Help the reader grasp the key points: briefly say what the company does and what you did or do for them. Picture yourself at that conference, again. After you’ve introduced yourself, how do you describe what you do, what your company does? Use those clear, succinct phrases here—and break them into visually digestible chunks.

7. Distinguish yourself from the crowd.

Use the Additional Information section to round out your profile with a few key interests. Add websites that showcase your abilities or passions. Then edit the default “My Website” label to encourage click-throughs (you get Google page rankings for those, raising your visibility). Maybe you belong to a trade association or an interest group; help other members find you by naming those groups. If you’re an award winner, recognized by peers, customers, or employers, add prestige without bragging by listing them here.

8. Ask and answer questions.

Thoughtful questions and useful answers build your credibility. The best ones give people a reason to look at your profile. Make a point of answering questions in your field, to establish your expertise, raise your visibility, and most important, to build social capital with people in your network—you may need answers to a question of your own down the road.

9. Improve your Google PageRank.

Pat your own back and others. Get recommendations from colleagues, clients, and employers who can speak credibly about your abilities or performance. (Think quality, not quantity.) Ask them to focus on a specific skill or personality trait that drives their opinion of you. Make meaningful comments when you recommend others. And mix it up – variety makes your recommendations feel authentic.

10. Build your connections.

Connections are one of the most important aspects of your brand: the company you keep reflects the quality of your brand. What happens when you scan a profile and see that you know someone in common? That profilee’s stock with you soars. The value of that commonality works both ways. So identify connections that will add to your credibility and pursue those. A final note: As you add connections and recommendations, your profile develops into a peer-reviewed picture of you, of your personal brand. Make sure it’s in focus, well composed—and easy to find. Remember that permalink? Edit your public profile’s URL to reflect your name or tagline, then put it to work: add it to your blog, link to it from your website, include it in your e-mail signature. Then go start a conversation.

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Recent Event Recaps

2/25/21 – Interviewing With Confidence

02/11/21 – Be the Diamond in the Rough: How to Forge Through Fire and Land Your Next Job

1/28/21 – Job Search Communication to Reach All Generations

01/14/21 – Walk That Walk and Talk That Talk

More Event Recaps

Career Advice

What Career Is Right For Me? 11 Ways To Find The Right Career

Is It OK To Connect With a Potential Employer on LinkedIn? 9 Things To Consider

How To Connect People via Email: 8 Professional Introduction Tips

How To Connect With People on LinkedIn: 10 LinkedIn Connection Tips

10 Ways To Disconnect From Work After Hours

More Career Advice

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Upcoming Events

  • 2021 BestCompaniesAZ VetTalks Business Networking & Career Event

    March 11, 2021, 9:00 am - 12:00 pm
  • Busting the Myths of the Construction and Trades Industries

    March 24, 2021, 9:00 am - 11:00 am

Tempe Virtual Job Fair

Companies: Arizona Custom Blends, TBD

March 16, 2021, 9:00 am – 11:00 am

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Testimonials

I want to follow up with you about the position I had hoped to get. I got it! And thanks to Jack Milligan’s Salary Negotiation talk, for the first time I didn’t feel like an idiot when I accepted a job. No one else offers that kind of information.  Thank you for all you do. I appreciate your efforts to bless others.  May you and yours be blessed every day. Thank you for everything,
Cheryl
After one year of unemployment, I have been employed with an excellent company at a job which is perfect fit for my experience and desires for many months, through the efforts of the devoted volunteers at Career Connectors. I and my family are eternally grateful. Sincere thanks!
Jeff A.
I wanted to take the time to write you to express my sincerest gratitude for all that you and those who work with you do for so many of us!I lost my job due to our medical office being closed. Your company came highly recommended by an HR person who worked with us as employees to help give us a hand up to become employed again through a very generous program provided by my employer. I am employed again in a job that I really love. It came with wonderful, kind, encouraging management and coworker… Read more
Ann Marie H.
I just wanted to let you know that there’s a reason why I haven’t come to any recent Career Connectors events. It’s because I found a job! This past week, I started working as a data scientist for a technology startup in the financial services space that’s based in downtown Phoenix. It’s an ideal opportunity for me to break into the data science industry with an exciting company. I wanted to thank you and your staff for putting together all of your fantastic networking events and bringing … Read more
Chris M.
I would like to share that I landed a contract position for 6 months with possible conversion to a permanent position on the team after those contract periods complete. I work on a team as an Instructional Designer and the team is virtual, which means I am able to work from home 100% of the time! I am very excited for the future of my career! I wanted to share that I sadly won’t be seeing you at Career Connector events for the next 6 months at the very least, and we’ll see how my performance … Read more
Bill T.
Career Connectors offered me a one-stop-shopping capability for all of the coaching, resources and connections I needed to perfect my job searching skills.  The package of services, and support I found while attending these workshops over the past 7 months was unique to, and more productive than any other networking venues I attended. I am thrilled to share that I’ve landed with B/E Aerospace in Tucson.  I recommend to all Job Seekers to find out what works for you, and exploit it for best r… Read more
Aidan F.
I took advantage of Career Connectors when I found myself unexpectedly out of work and back in AZ.  The ease in using their website to locate meetings and identify subject matter at their weekly meetings kept me informed and engaged.  Their meetings are interesting and provide relevant and useful information toward getting into the right job.  They say that a network event is what you make of it … with Career Connectors they create the events and provide the resources you need to land your next … Read more
Jennifer V.
Navigating the world of career transition can be an overwhelming experience.  In addition to the mechanics of transition (updated resume, career search strategies), there is the deeper need to connect to people who are in the same situation as you are.   For me, all of this was answered by Career Connectors!  Had it not been for this organization, I might still be sitting in my house, wondering what to do next!  At just one Career Connectors meeting you can be inspired by great speakers, … Read more
Iris M.
Fantastic! Good variety of roles, Obvious interest in quality candidates, really good solid leads. Great investment of time.
Alicia
I originally found Career Connectors during a large quarterly networking event and started attending meetings in May/June with a girlfriend who was also laid off. I appreciated all the information, resources, encouragement and genuine support I felt from everyone at Career Connectors. What you are doing is an amazing service for  those of us who find ourselves “displaced” in these tough economic times. The benefit you are providing is not only for those “transitioning” — but also for lo… Read more
Candice T.
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