Written by: Connie Huber PHR SHRM-CP
What do Oprah, Lady Gaga, Justin Timberlake, Martha Stewart, Jennifer Aniston and Snoop Dogg have in common? Not only are they all celebrities but also masters of personal branding. Personal branding isn’t restricted to the rich and famous but also professionals.
Brand Elevation: Power Up Your Influence in 3 Simple Steps
There are many factors that contribute to our professional success. Felicia emphasized that “your brand is arguably your most important asset.” But how do you achieve an elevated brand? Felicia provided a road map to a prominent and leading brand.
4 BLIND SPOT BEHAVIORS
Each of us has a behavior that holds us back in achieving our goals. Common blind spots include:
- Hiding Out: Are you going incognito and practicing your best introvert self? Are you avoiding putting yourself out there?
- Impostor Syndrome: Do you continuously ask yourself, “Am I good enough?”
- Clear Boundaries: Are your boundaries clearly defined for you and others you interact with? Boundaries embrace our values/value system. Do you enforce them and do others respect them?
- Status Quo Behavior: Are you not putting changes in place and still waiting for magical results? Are you doing just enough to get by?
These blind spots are keeping you on a losing streak of missed opportunities and a powerful brand!
WHY PEOPLE CHOOSE YOU
There are a number of reasons why candidates are selected as a final candidate/promotion. Studies have revealed that 10% are chosen for skills; 30% for passion; and 60% for positioning and presence. It has been shown that presence dictates a “yes” 90% of the time.
HOW WELL BRANDED ARE YOU?
Felicia introduced a mini assessment to establish how well branded we are. Our answers determined if we had a Potential, Rising, Super or Mega Brand. It is important to remember that branding is a process and evolves over time.
Several factors need to be defined and demonstrated by your brand.
1. CLARITY: Who you are and are not.
2. CONSISTENCY: Your message should mirror who you are.
3. CONSTANCY: Continuous visibility to your target audience.
Felicia noted the effectiveness of your brand and its presentation are evaluated by your REPUTATION (gets you known); RELATIONSHIPS (gets you access) and RESULTS (increases your value). Your reputation, relationships and results all measure how effective your brand is.
A well-executed brand brings with it many benefits including:
• Building trust and loyalty.
• Increasing earning potential.
• Engaged conversation, support and evangelism of your message.
• Closing the gap between your identity and the perceptions others have of you.
• Differentiate you as a professional more than price and function.
HOW DO YOU ELEVATE YOUR BRAND?
What a great question? Fortunately, Felicia shared with us her 4 power moves that will elevate your brand:
- Know and own your narrative. Your narrative is what shapes your brand identity. There are 3 common challenges in developing your narrative. Those obstacles include “don’t know what you don’t know, voice doesn’t matter, and the comparison trap”. Felicia indicated there are two questions you need to answer to avoid the described challenges. You need to know the answer to “what do you believe about the future success of your field or industry and what will be my role in making it happen”.
- Be magnetic. Being a magnet or having brand magnetism requires you to position what you do with the right people at the right time. To be a success you need to be clear on who your audience is and understand their problems, challenges, desires and secret fears. This move also has common challenges including “waiting to be discovered, missing key relationships and unable to articulate value”. One way to resolve these issues is to “be clear about the value you bring and how it impacts the organization.
- Develop brand ambassadors. These individuals bring brand loyalty. To develop brand loyalty, you need to be clear that your target audience is your partner in your success. Challenges surrounding this move are commoditized conversations, not knowing the agenda and silo mentality. To resolve these roadblocks, you need to have high-stake conversations and understand the agendas of others.
- Get visible. Being visible leads to brand loyalty and brand voice. You need to be noticed, known, and vocal. Those factors challenging your success are the fraud factor, comparison & conflicting messages. Becoming visible requires you to avoid being invisible, a voyeur, laying low & watching others shine. Most importantly you need to decide where you would like to be.
DEVELOP YOUR STRATEGY
Developing your strategy to achieve your desired brand requires you to know the answers to “What do I want to be known for?”; “What do I want to be known as?”; What do I need to give up in order to be visible and create my desired legacy?”; and “What’s the first step?”
As you elevate your brand, remember that it is a process and does not happen overnight. The rewards from a powerful brand may not make you a well-known celebrity but you will be a rising star in your profession.
Ruth Ford, Recruiter
The mission of AZ DES is to help Arizonians reach their potential through temporary assistance for those in need, and care for the vulnerable. There are several divisions providing a full array of services: Aging and Adult Services, Benefits and Medical Eligibility, Child Support Services, Developmental Disabilities, Employment and Rehabilitation Services, Early Intervention Program and Community Outreach.
Employee benefits include medical, dental, and short and long-term disability insurance; paid time off; work-life balance and retirement. A sampling of current openings are Employee Relations Specialist, Child Support Services Call Center Agent, Caregiver, Case Manager Lead-Early Intervention, Rehabilitation Services Specialist 3, Auditor 2, Physical Therapist, Training Officer 2, Financial Exploitation Manager, State Monitor Advocate, and Core Services Engineer/Supervisor. If interested, apply on the AZ DES website.
Lifewell Behavioral Wellness
Wendy Christensen, Recruiter
Lifewell Behavioral Wellness was formed in 2011 as part of a merger. The organization has over 80 years of cumulative experience and offers a wide array of services and care for adults who are diagnosed with a serious mental illness, general mental health issues and substance abuse disorders. Services range from residential, outpatient, supported housing to vocational rehabilitation services; and transportation.
Lifewell offers competitive salaries, excellent benefits, personal and professional growth; learning and development; and having a positive impact in their client’s life. Available opportunities are Clinician Associate I(BHPP), Application Developer, Claims Specialist, Drivers, Intake and Housing Specialist, Client Service Representative, Case Manager, Psychiatrist, Maintenance Technician and Therapist. For more details and apply online.
All About People
Desirae Noonan, Corporate Branch Manager
All About People is a staffing and recruiting firm that puts people first whether those individuals are job seekers, client companies or franchise owners. The firm is “generalist” by nature. Opportunities are everything from clerical/administrative needs to senior leadership and all corporate functional areas in between. Current openings are Credentialing Specialist, Claims Specialist, HR Benefits Coordinator, Part Time Customer Service, Recruiter, Clinical Administrator, Bankruptcy Legal Assistant, Accounting Specialist, Tax Accountant, Exam Technician, Legal Secretary and more. Please refer to the website for more details.
Tom Wheeler, Field Sales Leader
Allstate was established in Chicago in 1931 and has been in business for 80 years. Allstate is #81 on Fortune 100 list and has an employee population of 70,000 employees in the US and Canada. The SW region is composed of AZ, OK, NV, NM and UT. Allstate is one of the most recognizable brands in America and has 47 products to help serve its customers’ needs.
Available positions include Claims Analyst, Product Management, Information Technology, Agency Owner and Licensed Sales Producers. The company is military friendly and offers free education to veterans and a bonus award of $500. In addition, Allstate has a $10,000 referral award. To learn more about careers visit Allstate’s website.
Grand Canyon University
Scott Bromander, Head of Education, Non-Degree Technology Programs
Grand Canyon is launching a Coding program. Students will learn immersive software engineering in a Java pilot program free of charge. Students need to complete the program to avoid tuition costs. Prior coding experience is not required. Classes start January 8 and run until April 27, 2018, Monday-Friday, 9 am- 5 pm for 15 weeks. The program is limited to 20 students. Candidates must complete admissions requirements to be considered for the program by December 17. Interested applicants are to contact Scott Bromander.
Jason Jones, Sr. Admissions Advisor
Coder Camps prepares students for a career in software development with immersive coding boot camps, online instruction, and career placement support. Graduates are equipped with a practical knowledge of full-stack software development, interview skills and a portfolio demonstrating their abilities. Coder Camps’ accelerated learning programs are offered full-time, part-time and online. The school is the only code camp to offer graduates lifetime access to all courses, a community of developers, and career services for free. For more information or to apply, visit their website.
Jessica Pierce, Executive Director, Career Connectors, closed the meeting by thanking North Phoenix Baptist Church and the volunteers. For additional information on this event and future events, please visit the Event Schedule.