Written by Trudy Jo Ware
A body of seekers sits within the conference room and whether we believe it or not, today, we are entrepreneurial marketers. We have professions, dream jobs and career choices and accompanying issues that cloud our direction. Indeed, we know keys are available to obtain answers to our query.
“Creating real connections”, is an abbreviated meaning of Marketing. No longer are companies practicing marketing techniques based on what they produce the customers will buy. The shift is to understand what customers might want and then produce the service or product. It’s all about relationship building and packaging that develop customer purchasing. Analogues are company hiring practices. In our case we are an innovative service to companies, as such we use numerous approaches to create value in our service. Our intentions are designed to enact interactions between individuals, organizations and customers.
Sandi Ashton, Leadership Development Coach and stakeholder in Career Connectors, assures us of a marketing approach if used appropriately will work in relationship building, packaging ourselves and create real connections leading to hire! DISC, she explains, is an assessment tool that helps people be more effective by understanding themselves, both their strengths and weaknesses so strategies can be developed to meet the demands of their environment. She explains further that the tool encompasses a body of organized research that collaborates observable behavior inherently and environmentally … AND the tool’s importance helps us understand our job choices in terms of our behavior and the environment that harmonizes or conflicts with it.
In fact, our career choices represent a way of life influenced by our behavior and environment, rather than a set of isolated work functions or skills (The old adage: “what is produced the customer will buy.”) Our way of life means we express our behavioral tendencies through career choices, just as we express those tendencies when selecting friends, hobbies, recreation, and schools. Our choice means career satisfaction which depends on a good match between our behavior and work environment.
So we need to enlist a marketing perspective linking how we look at ourselves and how others see us. All this matters because of the emphasis placed on understanding value and the nature of relations between people and other people, between people and things, between people and companies, and between companies of different kinds, is central to our design as a marketable service.
Sandi encourages those of us who have not taken the DISC Assessment to go to Career Connectors website and select the Resource tab free of charge. The questionnaire and results are presented in an easy to read. Keep in mind that the DISC is an assessment that measures behavior style – no right or wrong answer. It is not to be confused with a measurement of the seeker’s intelligence, but simply identifies behavior traits for the seeker’s understanding in relationship to self, to others whether it is the workplace, community or home.
The DISC measures normal behavior against four dimensions. They are:
- how you respond to problems and challenges.
- how you influence others to your point of view.
- how you respond to the pace of the environment.
- how you respond to rules and procedures set by others.
Include your DISC as added-value when giving thought to yourself as a marketable service for a hiring company.
Although LPL Financial may be the nation’s largest independent broker-dealer, a top RIA custodian, and a leading independent consultant to retirement plans, it is an enabling partner to more than 13,300 financial advisors and approximately 700 financial institutions. Jian Boldi represents one of the financial advisors having a depth of concern and a wide-breadth of knowledge to guide the financial well-being of today’s audience, perhaps, future clients. He enjoys assisting people in a variety of financial phases while they are in transition and has identified a number of steps for consideration:
- Understand your unemployment benefits
- Don’t forget to continue paying taxes
- Deduct job hunting expenses
- Go back to school or attend workshops to improve yourself
- Become underemployed: consult with businesses, associations to commission yourself for a fee.
- Budget, Budget, Budget
- Rule 72t
- Purchase health insurance with your IRA funds
- Considering reversing a contribution made to IRA
- Ask for help: financially or share transportation or entertainment to reduce costs.
Amanda Bollard, Talent Acquisition Global Operations Chad Luchiano, Merchant Account Consultant
Payment processing giant PayPal houses a customer service and operations center employing 1300 employees in Chandler, Arizona and is looking to hire as many as 3000 more employees. Both Amanda and Chad provided testimony indicating PayPal is an exciting place to work with plenty of growth opportunities and advancement for prospective employee. PayPal a 24/7 call center makes it possible for people to pay and be paid online across locations, languages, and currencies through technologically advanced systems. Full and part time positions are available from customer to merchant solutions.
Gail Cunningham, Human Resources, Metro Recruiter
Gail Cunningham indicates the world of work is changing regarding talent and workforce. The Manpower Group is a leader in innovative workforce solutions that sustain global markets. Manpower recruits for hire and contracts with over 10,000 people across 80 countries. Companies are looking for talent, job seekers with polished skills. Apply online – no more paper applications. A Manpower recruiter is available to help you.
Richard Rizzo, Talent Acquisition Specialist
Revana, once known as Direct Alliance, has achieved tremendous growth over the last 20 years and is known as a professional inside sales organization and recognized leader in outsourcing sales and marketing solutions for industry leading clients. The company is located in Tempe and Phoenix, Arizona and employs over 1,500 people. Annually the company generates more than $5 billion in client revenue. Revana’s Revenue Generating Solutions comprise:
- Professional Inside Sales
- Account Management
- Lead Generation
- Customer Acquisition & Retention
- Integrated Marketing
- Electronic Direct Marketing
Roger Brubacher and Dynamic Worldwide have many training courses to engage you in developing skills and working your certifications. They are one resource approved by the Maricopa Workforce Connection for funding. These courses are offered in-person and online by certified instructors and so can be flexible to meet YOUR needs.
Resources and Closing
Jessica Pierce closed the event by thanking all attendees, guest speakers, volunteers, corporate partners and Central Christian Church who cares deeply about where we are going.
- View our website for event recaps, upcoming events, resources, business photos and just about us – what we are doing to help you stay connected to career opportunities.
- Check out Top Talent Consulting and take the DISC Assessment.
- Mark on your calendar and register for our next event:
Wednesday, July 17, 2013, 9:00 AM at North Phoenix Baptist Church