Written by Susan Lamphiear
Remember that dramatic million-dollar voice of Don LaFontaine from movie trailers? “In a world…where secrets have a way of coming back to haunt you… Ghosts start arriving by the boatload….They thought they had it all figured out…but there was one thing they didn’t plan on… He’s back for justice…for freedom…for family…for keeps…”
That mellifluous voice surfaced in my memory as I thought about the keynote speech at Scottsdale Career Connectors this week. The keynote speaker was asking us to interject some personality into our LinkedIn profile, even as masterful voiceover artists like Don LaFontaine captured our attention with his unique voice. Our LinkedIn profile should be unique and memorable.
“A huge party’s going on and they’re waiting for you to join it—on LinkedIn,” says Dayna Mathews, Career and Personal Branding Specialist. “You gotta join the party, “says Dayna. A die-hard LinkedIn specialist, Dayna wants us all to create profiles on the site that attract the right kind of attention from recruiters and hiring managers.
Dynamite LinkedIn Tips from Dayna
- Upgrade only if you are new, with few connections yet. Upgrading means you gain immediate access to more people. She’s never paid for an upgrade and suggests if you have from 50-100 people it’s a good basis for building your network of connections.
- Don’t forget to personalize your LinkedIn address.
- NEVER call yourself unemployed in your profile.
- “Naked is not pretty on LinkedIn.” Recruiters and hiring managers are looking for awesome, stellar people, so don’t just post a naked copy of your resume. Instead, brand yourself as you develop your profile.
- Write a summary in first person and tell your story. Anyone reading your profile wants to feel like YOU wrote the summary yourself. So don’t use the impersonal third person. What are you good at? You need to stand out from the crowd. What did you absolutely LOVE about your job? Your summary is a snapshot of who you are and what you’re truly good at. Try asking five people who know you — “What value did I bring to the company?”
- If you know what you’re looking for, then tune in to key words in jobs you want and then USE THEM. Study profiles of other successful people in your industry.
- A professional photo is a must. No cleavage and no beer bottle near your face! Seriously, Dayna has seen both of these errors.
- Your headline is VERY important.
- Don’t forget to include a call to action. “Call me if you’d like to hire someone who is creative and brave in the face of challenges.”
- Add media to your profile including video or PowerPoint if it showcases your skill set. If your name is mentioned on a website, include a link.
- The top skills in your profile are the most important. So, if four skills are no longer relevant, update them.
- Include your volunteer activities. One in five employers chooses employees based on their volunteer experience.
- Recommendations are very important. When we read reviews as consumers, we want to know our time and money are worth it.
- The more connections, the better. But invite people appropriately. Did you know that less than one percent of people personalize their invitations on LinkedIn?
- Publish! Anyone can publish your very own content. You don’t have to be a professional writer. But do make sure you’ve corrected typos and other mistakes. People will judge you! Dayna has increased her business originating from LinkedIn since she started writing. Recruiters will be more apt to notice you if you publish on LinkedIn. Write on topics that teach people things. Take advantage of this opportunity. But don’t give the gist of your article in your headline, though! You want to draw in your reader so they will open your article. For example, five tips on some area…so they have to actually read the article, not just your headline.
- You can join up to 50 groups on LinkedIn but then you MUST engage. Suggest an article or ask a question. But get involved. Add mindful comments with NO TYPOS.
- Follow companies but don’t HUNT them! People can smell desperation through your computer screen. It’s like dating. You wouldn’t think of asking someone to marry you on a first date. So don’t immediately ask a contact to help you get a job! Take it slow while you reach out. Follow thought leaders to take full advantage of LinkedIn.
Remember this: Your LinkedIn profile is your lifeblood. Show some personality through the screen by developing a LinkedIn footprint that reflects the unique you!
As Dayna reminds us, we are all much more than “unemployed.” “All of you are interesting and unique,” she reminds us.
Let your best “voice” shine through your unique, one-of-a-kind LinkedIn profile — with a little help from Dayna’s advice.
Eric Palmer, Chief Marketing Officer
Brokers Alliance serves the insurance brokerage community. They are building their own products, especially for millennials who don’t necessarily want to meet face-to-face with an agent. Brokers Alliance is involved with more than 50 insurance companies and financial professionals, educating and training over 11,000 insurance and financial professionals nationwide. Headquartered in Fountain Hills, Arizona, the company culture includes the idea that People Matter. Reasons to work with the company include their growth and many opportunities and benefits: multiple directions and job types, Modernization & Evolution inviting creative change, and leadership. Positions currently available include insurance marketing representatives, marketing support, insurance administration specialist, and receptionist. For more information about their company and to apply, visit their website.
Jeremy Goldberg, Sales Recruiter
G/O Digital, a Forbes Top 500 Company and a Gannett Company, employs over 550 people and is located in downtown Phoenix but with presence across the country including Chicago, Nashville, Atlanta, NYC and Dallas. G/O Digital prides itself on being a one-stop-shop for local businesses looking to connect with consumers through digital marketing. Perks at the company include free snacks, games like ping pong, weekly trivia contests, theme days, quarterly all-company events, and a library to check out books on business, marketing and related titles. Featured positions at this time include inside sales professionals, regional sales/outside sales professionals, lead generation specialists, and Sr. Account Manager. For a complete list of updated positions and to apply, go to their website.
Nick Bielinski, Technical Recruiter
TEKsystems provides staffing solutions, IT talent management expertise and IT services to help clients plan, build and run their critical business initiatives. A privately held company, they have 6,000 client sites worldwide with a client retention rate of 98%. They want to educate their clients that IT is not a cost but a marketing technique that can drive business. Top clients include Wells Fargo, Safeway, Nationwide and State Farm. The jobs they have listed are all fresh and are updated every five business days. They supply all types of IT skill sets. They seek Project Management experts, even with no specific IT experience. For more information on positions available and to apply, visit their website.
Erika Villicana, Talent Sourcing Advisor
Charles Schwab, a Fortune 500 company with headquarters in San Francisco, employs 14,900 people fulltime. The company has hired 300 people so far this year. Employees nominate companies and Schwab continually receives awards based on it being a great place to work. Lots of opportunities exist at the company. They hire for Broker Training, Estate Services Professionals, Relationship Specialists, and Retirement Services Associates. They are expanding their service center and currently have 35 tech positions open in Phoenix. Charles Schwab always aims to do right by the client. For employees, meritocracy is the key to succeeding, not just how long you’ve been there. Every employee is asked to take an assessment. Based on that assessment, leaders in the company strive to develop each individual based on their strengths. To learn more about the company or to apply, check out their website.
Dynamic WorldWide Training Consultants
Rodger Brubacher, Director of Continuing Education
Dynamic WorldWide Training Consultants, a partner and professional certification training school, is located in Tempe at 4500 Lakeshore Drive. The school provides training for those who are preparing for national certification exams. Certifications offered include Project Management (PMP), Medical Front Office Administrative Assistant & Billing/Coding Specialist (CMAA), Information Technology Programs and Certifications such as Juniper Networks and Microsoft and more. Many job searchers are eligible for grants. For more information about funding or programs and classes, visit their website.
Jessica Pierce, Executive Director of Career Connectors, closed the formal part of the event by reminding attendees that they will be able to connect with hiring companies, receive advice from LinkedIn and resume experts and obtain free professional head shots. She thanked host Highlands Church for providing the wonderful facility.
The next Career Connectors event will be held Tuesday, August 25, 2015, at 9:00 AM in Gilbert, featuring keynote speech Activate Your Job Search presented by Kevin Dumcum. Then next month Wednesday, September 2, 2015, 9:00 AM the meeting in Phoenix features Michael Seaver’s keynote presentation called Developing and Living Your Brand.
Next month’s Scottsdale Career Connectors event will be held Thursday, September 10, 2015, 9:00 AM, and features Executive Director of Career Connectors Jessica Pierce with a brand new presentation: Think Like a Hiring Manager and Land the Job.
For specific details on these events including exact locations, click here.
Be further inspired by what famous voiceover artist Don LaFontaine says about our uniqueness, in his own voice, in this tribute to him posted on You Tube.
“Of all the billions of souls on this planet, no one has lived the arc of your life. You could be a conjoined twin and still would not have lived the same life as your twin because you see things differently…to think how convoluted your path was…to come to this….” Don LaFontaine