Written by: Connie Huber PHR SHRM-CP
US News & World Report recently shared the article “10 Ways Social Media Can Help You Land a Job” written by Hannah Morgan. The article reveals how to impress recruiters and employers on Twitter, Facebook and LinkedIn.
What is Social Media?
Carl began by introducing us to social media’s definition or components. Social media can be difficult to describe and cannot be limited to a single definition but is multi-dimensional. It is…. networking, being online, blogs, electronic, applications, technologies, people network, and sharing just to name a few descriptive phrases.
Most people confuse social media as being Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and You Tube. Each of the prior are platforms that allow people or companies to create, share, or exchange information in virtual communities and networks.
Merriam-Webster defines social media as forms of electronic communication (as Web sites for social networking & microblogging) through which users create online communities to share information, ideas, personal messages, and other content such as videos.
WHO IS ONLINE?
The top three regions for Internet penetration are North America 81%, Western Europe 78%, and Oceana 63%. The lowest is Southeast Asia at 12%.
WHO IS ON SOCIAL MEDIA?
The top regions for social penetration are North America 56%; a tie for second at 44% for South America, Western Europe, and Oceana; and East Asia 43%. The lowest are Africa and South Asia with 7%.
WHO IS ON MOBILE SOCIAL MEDIA?
The top regions for this criterion are Central & Eastern Europe 151%; Western Europe 129%; and South America 124%. The lowest is Africa 67%.
NUMBER OF ACTIVE USERS ON THE MOST POPULAR SITES
1. FACEBOOK-1.35B users
2. LINKEDIN-332M users
3. GOOGLE+ – 70M users
4. TWITTER-284M users
5. PINTEREST-70M users
NUMBER OF DAILY INDIVIDUAL USERS ON THE MOST POPULAR SITES
1. FACEBOOK-864M users
2. LINKEDIN-135M users
3. TWITTER-100M users
4. GOOGLE+-66M users
5. PINTEREST-36M users
WHO IS ON SOCIAL MEDIA?
Statistics show that millennials favor Facebook and Google+, working professionals are strongest on LinkedIn and Google+, and the widest audience to be found using Pinterest.
DO I NEED AN ONLINE PRESENCE?
If the prior statistics have not persuaded you to have an online presence, perhaps the following information will do so.
90% of hiring managers and recruiters review online information about job applicants before making a hiring decision. Of those 70% said that they rejected candidates based on the information that they found-or didn’t find online.
WHAT DO THEY THINK?
If we all knew what employers were thinking, we would all have jobs. Some of the opinions held by employers demonstrate that 86% of employers think that candidates should take at least one action to make their profiles more employer friendly; 60% of recruiters think steps need to be taken to secure personal pictures (only 51% of candidates have pictures on their LinkedIn profiles); 56% of employers believe you should delete objectionable posts even if you did not write them; and 36% of employers think candidates should omit political/religious views from their profiles. Carl reminded us that hot subject buttons such as those comments on religion, politics, sex or drugs should not be posted online.
WHAT MAKES YOU A GOOD PROSPECT?
• 57%-Candidate conveyed a professional image.
• 50%-Candidate was well rounded, showed a wide range of interest.
• 46%-Candidate was creative.
• 50%-Got a good feel of the candidate’s personality.
• 49%-Candidate’s background information supported professional qualifications.
• 43%-Great communication skills.
Over 20% of HR Managers found something to convince them to hire an individual.
WHAT MAKES YOU A BAD PROSPECT?
• 51%-Candidates posted provocative or inappropriate pictures or posts.
• 33%-Candidate badmouthed an employer.
• 28%-Candidates made discriminatory remarks on race, gender, or religion.
• 48%-There was information about drinking or using drugs.
• 30%-Candidates had poor communication skills.
• 24%-Candidates lied about their qualifications.
Over half of HR Managers said they also found something to convince them not to hire an individual.
WHY ARE YOU NOT ON SOCIAL MEDIA?
For those job seekers not on social media, you may or may not know the various social media platforms provide a multitude of open positions.
WHAT IS SOCIAL MEDIA?
The top three platforms are Facebook, Twitter and LinkedIn. It has been determined that 90% of recruiters use LinkedIn!
EMPLOYER PREFERRED SITES?
• TWITTER-45% of companies use Twitter to find talent.
• FACEBOOK-50% of recruiters rely of Facebook to identify candidates.
• LINKEDIN-80% of companies use LinkedIn to find talent. 93% of recruiters actively use LinkedIn to source employees for client companies.
RECRUITERS VS. JOB SEEKERS?
• LINKEDIN-93% of recruiters use LinkedIn while 38% of career seekers use it.
• FACEBOOK-66% of recruiters use Facebook with 52% of career seekers doing the same.
• TWITTER-54% of recruiters use Twitter with 34% of career seekers utilizing Twitter.
FINDING JOBS ON FACEBOOK
Facebook’s search window can be used much like Google Search to find jobs. A successful search can be initiated by entering “Phoenix Jobs”. You can also find jobs by entering the name of the company and looking for the company’s career page or jobs link. Many companies do use a company Facebook page that is not used or used effectively. As a result, companies are not finding talented candidates and missing potential job seeking candidates.
Professionals on LinkedIn need to fulfill 6 critical profile components:
• Name, Headline, Industry & Location
• Professional Photograph
• Current & Previous Work Experience
• Education & Skills
• Connections (50+)
Career Seekers can use LinkedIn to search for jobs and network for jobs.
LINKEDIN: FOLLOWING COMPANIES
When following companies, you can also establish those candidates that work or worked for a targeted company. You can also alert LinkedIn to follow a company for you. In return you will be informed of the organization’s latest news and job openings.
LINKEDIN: JOB POSTINGS AT TARGET COMPANIES
If a career seeker visits his/her target company’s LinkedIn profile, they then need to go to the company’s career page. Current openings can be discovered along with names of your contacts working for/worked for the target company.
LINKEDIN: BEGIN A TARGETED NETWORK
• Identify and send a connection request to people in companies you targeted for your career.
• Note the potential connections and what positions they hold in the company. Select contacts based on your skill set. Connecting with HR & Recruiters may link you into the company better.
• Some people on LinkedIn do not allow people not already at least a 2nd level contact to request to connect directly.
• Introductions allow your contacts to “introduce” you to another person. This is good if you want to contact with a senior HR or Hiring Manager. It is best to go through a contact you both already know, much like having a company employee hand your resume to the Hiring Manager or HR.
• Search for a contact’s name. When you open the person’s profile, scroll down until you see how you are connected.
• To initiate a search on Twitter you would enter “#” (hashtag) and then the subject such as “#jobs” or “#hrjobs”.
• If you know the type of job you are looking for then try TweetChat.
Allows you to follow specific hashtags as people post messages tagged with them.
You can also join in the conversation much like a chat room format focused on a hashtag.
• You can search for potential openings by describing your desired role and industry. You can conduct the search without having a twitter account.
• 1.6 billion users.
• 53% positive
• 45% are active users
• In doing a search, you can enter “employment” to see open positions. If you enter “#employment” the results will focus social media in the search.
ADDITIONAL SOCIAL MEDIA JOB RESOURCES
• You Tube
• Nextdoor: The private social network for your neighborhood. It is focused on your local area.
GET UP, GET OUT, GET GOING…..NETWORK
Using your computer is just one element in securing a new career. Getting out and networking will also be beneficial. Try one of the following to find networking events to attend.
• Google search “network Phoenix”.
• http://www.networkingPhoenix.com hosts all networking events taking place in the Phoenix area.
• Meetups are an additional resource http://professional-networking.meetup.com/cities/us/az/phoenix/
• http://www.executivenetwork.com/ is an excellent resource for Director-level positions and above.
Carl shares his presentation via Slideshare for your reference.
Patti Franco, Sales Director
CDI has been in business for 65 years. In 2014 the annual revenue was $1. CDI has approximately 9400 employees and global client base of 500. Service offerings include IT, Technical, Engineering and other Professional recruiting capabilities. Available positions incorporate contract, contract to hire, and direct placement.
CDI has a number of attractive reasons to join the organization; IT & Engineering expertise, custom solutions, proven process, client centric and decades of experience. The company’s client portfolio is represented by such companies as Google, IBM, HP, Toyota, Siemens, and Western Union.
Current Phoenix opportunities include Corporate IT/Engineering Recruiter (Direct Hire), Java Developer (Direct Hire), Client Solutions Manager (Direct Hire), Account Manager (Direct Sales), Aerospace Quality Supervisor (Direct Hire), and Aerospace Quality Engineering (Direct Hire).
Patti shared with us details of CDI’s referral program. Referral fees can be $500 or $1000 to those individuals who refer a successfully hired candidate.
Toni Cortright, Recruiter
Quicken Loans is the nation’s largest online mortgage lender and has been recognized as #1 on Computerworld’s “100 Best Places to Work in IT”. The organization has achieved this status for the 10th consecutive year on this list. Quicken Loans offers more than just mortgage banking positions. There is a family of companies that are part of the organization. Some of those include Fathead, Horseshoe, Cleveland Cavaliers, InHouse Realty, Title Source, Bedrock and One Reverse Mortgage. Quicken Loans is “engineered to amaze” and proudly maintains an outstanding company culture.
Open positions in North Scottsdale are Mortgage Banker Loan Officer, Facilities Site Leader, and Employee Relations Specialist. Those available opportunities in Detroit, Phoenix, Cleveland and Charlotte include Mortgage Banking, Mortgage Operations, Customer Service, Human Resources, Information Technology and Security.
To apply go to the website and locate your geographic area of interest.
Gregory McKinley, Senior Specialist of Talent Acquisition
Convergys provides customer management and information management products to primarily large corporations. Customer management products include agent assisted, self-service and care software tailored to the communications, financial services, technology, retail, healthcare and government markets. Information management provides convergent billing and business support system products and services including revenue management, product and order management, and customer care management to telecom, utilities, and cable/satellite/broadband service providers. Convergys delivers quality customer experiences in 58 languages and from more than 150 locations around the globe. Employee population is 125,000 and growing.
One of Convergys’ values is to “grow as a team”. The organization prioritizes teamwork and develops its people. Convergys has received numerous industry accolades. The culture is employee based and includes fun activities with employee participation. Benefits include health, dental, vision, 401K and tuition reimbursement. Available positions are Customer Service, Chat, Retention, Sales Positions, Site Director, Sr. Manager of Operations, and Talent Acquisition.
Apply at Convergys.
Education Management Corporation
Mark Pierce, Talent Acquisition Manager
EDMC is one of the largest and most diverse providers of proprietary post-secondary education in the US. There are 110 locations and over 122,990 students. EDMC is comprised of four different education systems, the Art Institute, Argosy University, South University and Brown Mackie College. In addition, EDMC maintains a successful online education representing 29,000 students. Online teams are located Pittsburgh and Phoenix. The organization promotes a culture of continuous development. Benefits include EDMC tuition reimbursement, 12 paid holidays, 16 PTO days, 401K, paid community service time, employee discounts, life insurance, employee assistance program and health benefits.
Current open positions include: Online positions are Admissions Representatives, Academic Counselor, Admissions Manager, Finance Counselor, Director of Admissions and Regional Vice President. Argosy ground positions include Director of Clinical Training, Vice President of Academic Affairs, Undergraduate Program Chair, Regional Finance Manager, Graduate and Undergraduate Faculty, and Adjunct Faculty, and Admissions Representatives. Apply at www.edmc.edu/careers/.
City of Phoenix
Waleed Alani, Employment Specialist
Waleed shared with the group the latest unemployment statistics. There are currently approximately 70,000 available jobs in the Phoenix area. Opportunities include retail, hotel management, project management and nurses. Some of the top skills being requested are bilinqual, quality assurance, IT networking, quality control and IT networking project management.
A sampling of hiring employers include Banner Health, Honor Health, CVS, Pizza Hut, United Healthcare, Hilton, Marriott, Home Depot, University of Phoenix, Taco Bell, and ASU.
Waleed enlightened us with the different skill development packages offered by the City of Phoenix. Those include Phoenix Workforce Connection Seminars available to the public; Level 1 Package-Skills Match the Job Market; and Level 2 Package-Research Pathways to Higher Wages. Phoenix Workforce Connection Seminars include: Arizona Workforce Connection (AJC), How to Create a Winning Resume, Perfecting Your Interviewing Skills, Mock Interview Lab, Understanding LinkedIn, Leveraging LinkedIn, 21st Century Job Search Seminar, and Job Clubs. Level 1 Package; Skills Match the Job Market is for 3 days and 3 hours. The 3-day sessions are focused on ways to jumpstart your job search. Topics discussed are Social Skills, Creating and Implementing a Job Search Plan, Interviewing, and Long Term Career Management. The 3-hour session emphasizes Employability. The Level 2 Package; Research Ways to Higher Wages is a 2 day seminar. Attendees will obtain a better awareness of their career and personal skills along with a discussion of skill gaps and training options. Waleed also provided the group the LinkedIn algorithm that employers utilize to search for people on LinkedIn. For more details on the Skills Development Packages, reach out to Waleed at 602-255-4628 or email@example.com.
For more information please go to the Arizona Job Connection.
New Horizons of Phoenix
Zack Hiscock, Vice President of Training
New Horizons has provided world-class training for over 30 years and over 30 million students. New Horizons recognizes that there are several learning styles and offers traditional, instructor led classroom training; online LIVE learning and online anytime learning. Learning tools are varied to meet the needs of students including hands-on labs, reference materials, practice exams, learning guides, coursework and exam preparation.
The Phoenix location is a new state-of-the-art training facility. Information Technology programs, Office Management and/or Healthcare Records Management programs, and Project/Production Management programs represent education offerings. Some of the items included in tuition are books & supplies, labs, on-going career services and 6-month re-sit option. New Horizons does provide Job Placement Assistance. The school offers top IT Certifications approved by the GI Bill. Additional funding sources are available up to $4K through the WIOA Program. New Horizons has free classes in Microsoft Office, Excel, Outlook and PowerPoint. Visit New Horizons online.
Jessica Pierce, Executive Director, closed the meeting by thanking North Phoenix Baptist Church and the volunteers. The next Career Connectors meeting will be in Scottsdale on Thursday, February 11, 2016 and features Sandi Ashton as speaker for the topic “DISCovering Your Unique Value. For additional information on this event and future events, please visit the website.